Item: Website for premier fitness club.
Input: Wrote copy, designed layout and site structure to include video content, testimonials and positioning to engage and convert prospective new memberships. Created regular promotional offers and site updates.
Input: Rebrand of manufacturer website.
Input: Directed site map, content, photography, aesthetic and rebranding of new website launch in 2019. Wrote copy and case studies, organized content and navigation to engage and convert prospective customers.
Input: Rebrand of manufacturer website.
input: Integral team member on website relaunch for 100 year old company. Gathered product spec information, wrote copy, took/optimized product photography and graphics. Also managed deliverable timelines. (Company was acquired in 2021, but web content and photography created are still in use.)
Input: Employee eNewsletter Communication.
Input: Create and distribute periodic internal email communications sent to employees to include company news and events. Wrote all copy, took photography and finalized layout.
Input: Promotional eNewsletter campaigns for distributors.
Input: Designed and wrote regular product announcements and promotions emailed to company's sales and distributor network. Included press releases, spec sheets and other electronic literature. (Company was acquired in 2021, some links may no longer be active on new site.)
Input: Promotional email campaigns for fitness center.
Input: Created layout, graphics and messaging for events at premier fitness center to inform and engage membership. Provided content to be used on social media and onsite messaging within the facility.
Item: New Product Launch eBlast.
Input: Product launch email announcement sent to reps and distribution network for a new fixed-system gas monitor. Includes links to product spec sheet and web site for comprehensive details. Wrote all copy, created and edited images. (Company was acquired in 2021, some links may no longer be active.)
Item: Product site for framed art manufacturer.
Input: Created design and site layout, including all photography and photo editing, for a framed art manufacturer. Web site was a resource for sales and retailers to review new product assortments.
Item: Company Facebook Page.
Input: Regularly post company and employee events, news and trade show updates. Collaborate with managers to source details and take photography.
Item: Company LinkedIn Page.
Input: Regularly post company and employee events, news and trade show updates. Collaborate with managers to source details and take photography.