Experience with a wide range of packaging formats, from new design to style guide compliance, as well as writing product copy and providing photography or illustrations.
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Item: Snifit + Personal Safety Monitor- Retail Packaging

Input: Designed layout for PoP packaging sleeve for distributor locations. Conducted and edited product photography and wrote copy. Coordinated domestic printing production. Cost effective solution to convert white shippable box into a retail display item at point of sale locations.

Item: Historic Football Poster Magnet Packaging

Input: Designed vintage-style packaging for novelty magnets featuring artwork from classic college football programs. Prototypes were created for trade shows and for retail presentations.

Item: Baldwin Color Box - Retail Packaging

Input: Created packaging concept and design format following Baldwin style guides, managed photography and coordinated overseas production for over 75 items.  Used combination color label in combination with branded corrugated box to reduce cost of full color box printing for numerous SKUs.

Item: Seventeen Accent Lighting - Retail Packaging

Input: Worked within established style guide to create color box packaging. Directed photography and wrote all copy. Coordinated printing with overseas factory.

Item: HVAC Product Packaging

Input: Created color PoP packaging sleeve for combustion analyzer that could be easily applied to contractor carrying case for display in distributor retail locations. Included key specs on the front and accessory options on the back. Wrote copy and provided/edited product photography.

Item: Baldwin Lighting - Outer Box Packaging

Input: Created line art and layout for outer box packaging. Allows quick visual identification for retailers in stockroom settings, reducing pull errors. Coordinated overseas production for over 75 items.

Item: Bodymaker Punch Packaging

Input: Created shipping box label that secured product inside package while providing visual identification of product for customers in warehouse environment. Provided and edited product photography. Cemented carbide tooling product is used in the canmaking industry.

Item: CosmoGirl Accent Lighting - Retail Packaging

Input: Worked within established style guide to create color box packaging. Directed photography and wrote all copy. Coordinated printing with overseas factories.

Item: T40 Product Illustration

Input: Created product illustrations for use in single-page user manual.

Item: Line Art - Baldwin Outer Box

Input: Created line art for table, accent and chandelier packaging - over 75 SKUs in all. Images were printed on outer box to provide quick visual identification in retail stockroom environments

Planogram Design - Licensed Product for USPS In Store Display

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